The more people I felt responsible for, the more it pained me when something went wrong.

There is a debate about whether “bootstrapping” is the right word for what we do. Hiten Shah says it should be called “self-funded” from the start, and it feels like the whole debate could be solved with a Venn diagram.

A business would be nothing without customers. You can have the best product in the world, but you won’t be able to build any meaningful business if there is no one to pay for what you offer.